Most Used Live Streaming Platforms
In The World
Streaming
programs like YouTube, Netflix, Amazon Video, Disney+, and others are among the most
popular services that Internet users can sign up for, and in which they can consume
material for free or through a paid subscription.
According
to statistics on the number of downloads, each platform has received, YouTube
currently holds the top spot in this category globally, followed by Netflix MX
Player, Amazon Video, and Disney+ to round out the top five.
The
results are different for the Latin American nations represented in the
document, though, as they have platforms for paid streaming services, such as
Vix Netflix, Disney+, and HBO Max the case of Mexico.
Similar
situations are observed in Argentina, Colombia, Chile, and Peru, where Star+
and Netflix services are among the top spots, followed by Disney+ and HBO Max,
with Pluto TV taking the third spot in Chile. To utilize any of the services,
you must link an account must access a credit card to pay for the monthly
subscription fees that each of these platforms demands.
Yet, the State of Mobile 2023 shows a clear distinction in the group of streaming services with revenue
Netflix:
While Netflix and Star+ had the most downloads in the first category, Disney+, and HBO Max have produced more revenue thanks to their subscription-based models.
Youtube:
Youtube
is the second application, which leads to more consumer spending, even in
Colombia and Argentina. Star+, and Paramount+, didn't compete in the category,
and even the Japanese anime streaming service Crunchyroll, which ranks fourth
in Chile and Argentina, holds additional positions in various nations. However,
globally, YouTube outperforms other services in the same category as Disney+,
HBO Max, Netflix, and Hulu for revenue generated by subscriber or consumer
payments.
In terms of live streaming applications, where you can find streamers and content creators, Bigo Live It ranks ninth globally in terms of revenue, while in the breakdown by nation, Youtube (which comes in second) and Twitch (which comes in sixth) are the first applications of this type to appear.
The
public of Peru chooses to spend their money on viewing material on Trovo, a
similar app. Argentina and Colombia put this well-known content creation app at
8 and 7, respectively.
Hulu:
Hulu, owned by Disney and may be used with Star+, is an application that appears in the worldwide count but not the one that corresponds to the Americas.
What advantages does live streaming offer?
Why is
live streaming crucial, then? When it comes to your online marketing efforts,
why should this be one of your top priorities?
Your target audience wants it
Live
streaming is
particularly advantageous because this is the user-interested online
material.80% of customers say they would rather watch live brand videos than
read a blog article.
Get immediate feedback
Live
streaming on social media transforms a video into a debate with your audience
rather than just making a presentation to them. You can respond to comments and
likes that people leave. Most importantly, you can increase engagement and
persuade your audience to return for more. You can modify your strategy as long
as your viewer's feedback. By doing this, you keep creating material superior
to the competition.
Appreciate top places on social media
Live
video is top billing in newsfeeds on social networking sites.
Facebook is the
ideal example in this case. Live streaming receives six times as many
interactions as pre-recorded videos on Facebook. If you use Instagram, you've
probably noticed that the day's video stories appear in the upper left corner.
It indicates that when users use Instagram, they are the first item they see.
Establish an immediate rapport with your audience
Many marketers and business owners are wary of live streaming because it is sensitive activity. It's okay if it's not always perfectly polished. Not everything will always go as expected. There may not be a director. You may not have expensive recording equipment. You can't just hit the "delete" button and start over if you make a mistake.
Although
it may seem frightening, this is a good thing. People enjoy viewing live feeds
for this reason. They are direct and sincere. The opportunity for people to
connect with your brand personality is what they value most.
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